Michael Kors - Pop Up Shop
This new Pop Up Shop was created for the Michael Kors Lifestyle Brand, mixing his love of the jet set attitude with the overall MK elegance. This shop will be located on a three story yacht, with the purpose of increasing the MK brand's awareness in the Savannah/Hilton Head area as well as testing the market to see if a brick and mortar retail store would be a viable fit for the same area.